2011年8月15日星期一

Christian Louboutin explain why sued YSL

Latest: "red-soled shoes is our flag"

Christian Louboutin said he was on the YSL With great respect, and this litigation, in fact, not entirely for YSL, but that does not resort to courtroom this matter, let the other brands that take advantage of to open the copy Christian Louboutin red soled shoes of the door. He also stressed that while the Louboutin brand was first established on the brand logo in color, so red at the end like other brands, like the logo or monogram is important, consumers need to be clearly identified. Such an interpretation, in fact, is not entirely unreasonable.

Christian Louboutin's shoes feet in Renée Zellweger

Christian Louboutin changing the design appears in Oprah Winfrey, Carla Bruni, Renée Zellweger and BeyoncéKnowles others feet. How do we know? Every step because these stars will reveal the big red shoes.

Christian Louboutin is suing 47-year-old French brand Yves Saint Laurent, who complained of a violation of his trademark. Yves Saint Laurent's some of the styles (Tribute, Palais and Woodstock) with Louboutins at the same time in some stores to sell these shoes also used red paint at the end. To this end, Christian Louboutin apply the ban to stop these models continue to sell, and require $ 1 million in damages.

The company said: "The defendant's infringing products using red soles, such behavior would mislead the public, but also damaged the reputation of their control over the plaintiff." Yves Saint Laurent's executives sent a letter in January, indicating that They continue to sell these shoes.

Louboutin's name has appeared in many songs of them, including Jennifer Lopez and the Beastie Boys song. His shoes almost swept all red carpet events.

The brands, with annual sales of 50 million pairs of shoes sold in 46 countries, the price from $ 295 (canvas shoes) to several thousand dollars (made) dollars.

Law firm Linklaters partner Ian Karet said: "The high cost of trademark protection, but if competitors would infringe on key customers, it is worth it."

In 1993,
Christian Louboutin invented the red high heels. He said: "Before a big black, thank God, there is nail polish girl." He put the girl's red nail polish on the rubber sole to create a fashion symbol identifying the highest design. However, until 2007, he applied to the red soles of the patent. "Shiny red no special features, just to make the public recognize this is what I do shoes." He says in court.

In fact, many high street retailers are also mimic the red soles. Last year, a 15-year-old girl created a shop Rosso Solini, online sales of red plastic template. This template can be stuck on the sole. Louboutin's employees said: "how can we do? To call her parents?"

In order to prevent imitation,
Christian Louboutin and opened a website. However, the use of a color monitor is difficult. Karet said: "The color of a patent application is possible, but difficult to implement."

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